data protection - Jonathan Hofmeister

Data protection declaration

Preamble

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as „data“) we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as „online offering“).

The terms used are not gender-specific.

As of: May 30, 2024

Table of contents

Preamble

Person responsible

Contract processing

Overview of processing

Relevant legal bases

Security measures

Transmission of personal data

International data transfers

General information on data storage and deletion

Rights of the data subjects

Business services

Payment methods

Provision of the online offer and web hosting

Use of cookies

Community functions

Contact and inquiry management

Newsletter and electronic notifications

Advertising communication via email, post, fax or telephone

Web analysis, monitoring and optimization

Presences in social networks (social media)

Plug-ins and embedded functions and content

Person responsible

Jonathan Hofmeister
Sternstraße 28
40479 Düsseldorf

Email address: info(at)jonathanhofmeister.de

CONTRACT PROCESSING

The data you provide to use our range of goods and/or services will be processed by us for the purpose of contract processing and is necessary for this purpose. Contract conclusion and contract processing are not possible without providing your data.

The legal basis for processing is Art. 6 Para. 1 lit. b) GDPR.

We delete the data when the contract has been fully processed, but we must observe the retention periods under tax and commercial law.

As part of contract processing, we pass on your data to the transport company commissioned to deliver the goods or to the financial service provider if the transfer is necessary for the delivery of the goods or for payment purposes.

The legal basis for passing on the data is then Art. 6 Para. 1 lit. b) GDPR.

Overview of processing

The following overview summarizes the types of data processed and the purposes for which they are processed and refers to the persons concerned.

Types of data processed

Inventory data.

Payment data.

Location data.

Contact data.

Content data.

Contract data.

Usage data.

Meta, communication and process data.

Event data (Facebook).

Protocol data.

Categories of data subjects

Service recipients and clients.

Interested parties.

Communication partners.

Users.

Business and contractual partners.

Purposes of processing

Provision of contractual services and fulfillment of contractual obligations.

Communication.

Security measures.

Direct marketing.

Reach measurement.

Office and organizational procedures.

Organizational and administrative procedures.

Feedback.

Marketing.

Profiles with user-related information.

Provision of our online offer and user-friendliness.

Information technology infrastructure.

Public relations.

Sales promotion.

Business processes and business management procedures.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are also relevant in individual cases, we will inform you of these in the data protection declaration.

Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR) – The data subject has given their consent to the processing of personal data concerning them for a specific purpose or several specific purposes.

Contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR) – The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are carried out at the request of the data subject.

Legal obligation (Article 6 (1) sentence 1 lit. c) GDPR) – processing is necessary to fulfill a legal obligation to which the controller is subject.

Legitimate interests (Article 6 (1) sentence 1 lit. f) GDPR) – processing is necessary to safeguard the legitimate interests of the controller or a third party, provided that the interests, fundamental rights and freedoms of the data subject which require protection of personal data are overridden, do not outweigh.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the law to protect against misuse of personal data in data processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, the state data protection laws of the individual federal states may apply.

Note on the validity of the GDPR and the Swiss DSG: This data protection notice serves to provide information in accordance with the Swiss DSG as well as the General Data Protection Regulation (GDPR). For this reason, we ask you to note that the terms of the GDPR are used due to the broader spatial application and comprehensibility. In particular, instead of the terms „processing“ of „personal data“, „overriding interest“ and „personal data requiring particular protection“ used in the Swiss DSG, the terms „processing“ of „personal data“ as well as „legitimate interest“ and „special categories of data“ used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss DSG within the scope of the Swiss DSG.

Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include in particular securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing the availability and separation of the data. Furthermore, we have set up procedures that ensure that the rights of those affected are exercised, that data is deleted and that reactions are made to data that is at risk. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly default settings.

Transfer of personal data

As part of our processing of personal data, it may happen that this data is transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this will only be done in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers only take place if the level of data protection is otherwise ensured, in particular through standard contractual clauses (Art. 46 Para. 2 lit. c) GDPR), express consent or in the case of contractual or legally required transmission (Art. 49 Para. 1 GDPR). In addition, we will inform you of the basis for the third country transfer for the individual providers from the third country, with the adequacy decisions taking priority as the basis. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called „Data Privacy Framework“ (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA as part of the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). As part of the data protection information, we inform you which service providers we use are certified under the Data Privacy Framework.

General information on data storage and deletion

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consent is revoked or there are no further legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require the data to be stored or archived for a longer period.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal proceedings or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information on the storage and deletion of data that applies specifically to certain processing processes.

If there are several details on the storage period or deletion periods for a date, the longest period is always decisive.

If a period does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the time at which the termination or other termination of the legal relationship takes effect.

We process data that is no longer stored for the originally intended purpose but due to legal requirements or other reasons only for the reasons that justify its storage.

Further information on processing procedures, methods and services:

Storage and deletion of data: The following general periods apply to storage and archiving under German law:

10 years – retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents, accounting documents and invoices required to understand them (Section 147 Paragraph 3 in conjunction with Paragraph 1 Nos. 1, 4 and 4a AO, Section 14b Paragraph 1 UStG, Section 257 Paragraph 1 Nos. 1 and 4, Paragraph 4 HGB).

6 years – Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. B. Hourly wage slips, operating accounting sheets, calculation documents, price labels, but also payroll documents, insofar as they are not already accounting documents and cash register slips (Section 147 Paragraph 3 in conjunction with Paragraph 1 Nos. 2, 3, 5 AO, Section 257 Paragraph 1 Nos. 2 and 3, Paragraph 4 HGB).

3 years – Data that is required to take into account potential warranty and compensation claims or similar contractual claims and rights and to process them.

to process related inquiries, based on previous business experience and standard industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of the data subjects

Rights of the data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right of objection: You have the right to object at any time to the processing of personal data concerning you based on Art. 6 Para. 1 lit. e or f GDPR for reasons arising from your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to conduct direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct advertising.

Right to withdraw consent: You have the right to withdraw consent given at any time.

Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.

Right to rectification: In accordance with the legal requirements, you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected.

Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that data concerning you be erased immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.

Right to data portability: You have the right to receive data concerning you that you have made available to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another responsible party.

Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to complain to a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you violates the provisions of the GDPR.

Business services

We process data from our contractual and business partners, e.g. B. Customers and interested parties (collectively referred to as „contractual partners“), within the framework of contractual and comparable legal relationships and related measures and with regard to communication with the contractual partners (or pre-contractually), for example to answer inquiries.

We use this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purposes of the administrative tasks associated with these obligations and the company organization. In addition, we process the data on the basis of our legitimate interests in both proper and commercial business management and security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners are informed about other forms of processing, e.g. for marketing purposes, in the context of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after the statutory warranty and similar obligations have expired, i.e. generally after four years, unless the data is stored in a customer account, e.g. for as long as it has to be kept for legal archiving reasons (e.g. for tax purposes, usually ten years).

We delete data that was disclosed to us by the contractual partner as part of an order in accordance with the specifications and generally after the end of the order.

Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, people involved).

Affected persons: service recipients and clients; interested parties. Business and contractual partners.

Purposes of processing: provision of contractual services and fulfillment of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. Business processes and business management procedures.

Storage and deletion: Deletion in accordance with the information in the section „General information on data storage and deletion“.

Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Legal obligation (Art. 6 Para. 1 Clause 1 Letter c) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

Online shop, order forms, e-commerce and delivery: We process our customers‘ data to enable them to select, purchase or order the selected products, goods and associated services, as well as to pay for and deliver or execute them. If necessary to execute an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the ordering or comparable purchasing process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultations; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).

Agency services: We process our customers‘ data as part of our contractual services, which may include, for example, conceptual and strategic advice, campaign planning, software and design development/advice or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).

Event management: We process the data of participants in the events, events and similar activities we offer or organize (hereinafter referred to uniformly as „participants“ and „events“) in order to enable them to participate in the events and to use the services or actions associated with participation. If we process health-related data, religious, political or other special categories of data in this context, this is done within the scope of what is obvious (e.g. for thematically oriented events or for health care, security or with the consent of those affected). The required information is marked as such in the context of the order, purchase order or similar contract conclusion and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. If we receive access to information from end customers, employees or other persons, we process it in accordance with the legal and contractual requirements; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR). Payment methods

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the persons concerned efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively „payment service providers“).

The data processed by the payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information

. The information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information confirming or rejecting the payment. The payment service providers may transmit the data to credit agencies. This transmission is for the purpose of checking identity and creditworthiness. For this purpose, we refer to the general terms and conditions and the data protection information of the payment service providers.

The terms and conditions and data protection information of the respective payment service providers apply to payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and to assert withdrawal, information and other rights of those affected.

Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contract data (e.g. contract subject matter, term, customer category); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, people involved). Contact data (e.g. postal and email addresses or telephone numbers).

Affected persons: service recipients and clients; business and contractual partners. Interested parties.

Purposes of processing: provision of contractual services and fulfillment of contractual obligations. Business processes and business management procedures.

Storage and deletion: deletion in accordance with the information in the section „General information on data storage and deletion“.

Legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).

Further information on processing procedures, methods and services:

Apple Pay: payment services (technical connection of online payment methods); service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); website: https://www.apple.com/de/apple-pay/. Privacy policy: https://www.apple.com/legal/privacy/de-ww/.

Giropay: payment services (technical connection of online payment methods); service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); website: https://www.giropay.de. Data protection declaration: https://www.giropay.de/rechtliches/datenschutzerklaerung/.

Klarna: payment services (technical connection of online payment methods); service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; legal basis: contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); website: https://www.klarna.com/de. Data protection declaration: https://www.klarna.com/de/datenschutz.

Mastercard: payment services (technical connection of online payment methods); service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; legal basis: contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy policy: https://www.mastercard.de/de-de/datenschutz.html.

PayPal: payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Website: https://www.paypal.com/de. Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Stripe: payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Website: https://stripe.com; Privacy policy: https://stripe.com/de/privacy. Basis for third country transfers: Data Privacy Framework (DPF).

Visa: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, GB; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR); Website: https://www.visa.de; Privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html. Basis for third country transfers: Data Privacy Framework (DPF).

landtransfers: adequacy decision (GB).

Provision of the online offer and web hosting

We process the data of users in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

Affected persons: Users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). Security measures.

Storage and deletion: Deletion in accordance with the information in the section „General information on data storage and deletion“.

Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

Collection of access data and log files: Access to our online offering is logged in the form of so-called „server log files“. The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

WordPress.com: Hosting and software for the creation, provision and operation of websites, blogs and other online offerings; Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://wordpress.com; Privacy policy: https://automattic.com/de/privacy/; Order processing agreement: https://wordpress.com/support/data-processing-agreements/. Basis for third country transfers: Data Privacy Framework (DPF).

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read it from them. For example, to store the log-in status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, such as for the purposes of the functionality, security and convenience of online offers and to create analyses of visitor flows.

Notes on consent: We use cookies in accordance with the legal regulations. We therefore obtain prior consent from users, unless it is not required by law. Permission is not necessary in particular if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service that they have expressly requested (i.e. our online offering). The revocable consent will be clearly communicated to them and will contain information on the respective cookie usage.

Notes on data protection legal bases: The data protection legal basis on which we process users‘ personal data using cookies depends on whether we ask them for consent. If users accept, the legal basis for the use of their data is their declared consent. Otherwise, the data used using cookies will be processed on the basis of our legitimate interests (e.g. in a business

commercial operation of our online offering and the improvement of its usability) or, if this occurs as part of the fulfillment of our contractual obligations, if the use of cookies is necessary to meet our contractual obligations. We explain the purposes for which we use cookies in the course of this data protection declaration or as part of our consent and processing processes.

Storage period: With regard to the storage period, a distinction is made between the following types of cookies:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their device (e.g. browser or mobile application).

Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to processing in accordance with the legal requirements, including using the privacy settings of their browser.

Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, people involved).

Affected persons: Users (e.g. website visitors, users of online services).

Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR). Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

Processing of cookie data based on consent: We use a consent management solution in which the consent of users is obtained for the use of cookies or for the procedures and providers named in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users‘ end devices. As part of this procedure, users‘ consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers named in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are stored in order to avoid further queries and to be able to provide proof of consent in accordance with legal requirements. The data is stored on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign the consent to a specific user or their device. Unless specific information is available about the providers of consent management services, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information about the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, system and device used; Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR).

Community functions

The community functions we provide allow users to have conversations with one another or otherwise exchange information with one another. Please note that the use of community functions is only permitted in compliance with the applicable legal situation, our terms and guidelines, and the rights of other users and third parties.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).

Affected persons: Users (e.g. website visitors, users of online services).

Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures. Provision of our online service

ebotes and user-friendliness.

Storage and deletion: Deletion in accordance with the information in the section „General information on data storage and deletion“.

Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

User contributions are public: The contributions and content created by users are publicly visible and accessible; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. b) GDPR).

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) and within the framework of existing user and business relationships, the details of the inquiring persons are processed to the extent that this is necessary to answer the contact inquiries and any requested measures.

Types of data processed: inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, people involved).

Affected persons: Communication partners.

Purposes of processing: Communication; organizational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.

Storage and deletion: Deletion in accordance with the information in the section „General information on data storage and deletion“.

Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR). Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR).

Further information on processing processes, procedures and services:

Contact form: When you contact us via our contact form, by email or other communication channels, we process the personal data sent to us to answer and process the respective request. This usually includes information such as name, contact information and, if applicable, other information that is communicated to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 Letter b) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Newsletter and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter „newsletters“) exclusively with the consent of the recipients or on the basis of a legal basis. If the contents of the newsletter are mentioned when registering for the newsletter, these contents are decisive for the consent of the users. To register for our newsletter, it is usually sufficient to provide your email address. However, in order to be able to offer you a personalized service, we may ask you to provide your name so that you can be addressed personally in the newsletter or for further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a potential defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list (so-called „block list“) for this purpose alone.

The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out correctly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.Contents:

Information about us, our services, campaigns and offers.

Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication

cation and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).

Affected persons: Communication partners.

Purposes of processing: Direct marketing (e.g. by email or post).

Retention and deletion: 3 years – Contractual claims (AT) (Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 1478, 1480 ABGB).). 10 years – Contractual claims (CH) (Data necessary to consider potential claims for damages or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and standard industry practices, are stored for the period of the statutory limitation period of ten years, unless a shorter period of 5 years is applicable, which is relevant in certain cases (Art. 127, 130 OR)).

Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).

Opt-out option: You can cancel your subscription to our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above, preferably email.

Further information on processing procedures, methods and services:

Measurement of opening and click rates: The newsletters contain so-called „web beacons“, i.e. a pixel-sized file that is retrieved from our server or its server, if we use a shipping service provider, when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to the individual newsletter recipients and stored in their profiles until it is deleted. The evaluations are used to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of the opening and click rates as well as the storage of the measurement results in the user profiles – This text area must be activated with a premium license. – premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR). Mailchimp: Email marketing, automation of marketing processes, collection, storage and management of contact data, measurement of campaign performance, recording and analysis of recipients‘ interaction with content, personalization of content; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://mailchimp.com; Privacy policy: https://mailchimp.com/legal/; Order processing agreement: https://mailchimp.com/legal/; Basis for third country transfers: Data Privacy Framework (DPF). Further information: Special security measures: https://mailchimp.com/de/help/mailchimp-european-data-transfers/.

Mailjet: Email sending and email sending and automation services; Service provider: Mailjet SAS, 13-13 bis, rue de l’Aubrac, 75012 Paris, France; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.mailjet.de. Privacy policy: https://www.mailjet.de/privacy-policy.

Advertising communication via email, post

st, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke consent given at any time or to object to advertising communication at any time.

After revocation or objection, we store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently respecting the user’s revocation or objection, we also store the data required to avoid further contact (e.g., depending on the communication channel, the email address, telephone number, name).

Types of data processed: inventory data (e.g., full name, home address, contact information, customer number, etc.); contact data (e.g., postal and email addresses or telephone numbers). Content data (e.g. textual or visual messages and contributions as well as information relating to them, such as details of authorship or time of creation).

Affected persons: Communication partners.

Purposes of processing: Direct marketing (e.g. by email or post); Marketing. Sales promotion.

Storage and deletion: Deletion in accordance with the information in the section „General information on data storage and deletion“.

Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR).

Web analysis, monitoring and optimization

Web analysis (also known as „reach measurement“) is used to evaluate the flow of visitors to our online offering and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently, or encourage reuse. It is also possible for us to understand which areas require optimization.

In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a device and then read out. The information collected includes in particular websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information on usage times. If users have given their consent to us or the providers of the services we use collecting their location data, the processing of location data is also possible.

In addition, the IP addresses of users are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored as part of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Affected persons: Users (e.g. website visitors, users of online services).

Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offer and user-friendliness.

Storage

Storage and deletion: Deletion in accordance with the information in the „General information on data storage and deletion“ section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users‘ devices for a period of two years).

Security measures: IP masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR). Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Adobe Analytics: Adobe Analytics; Service provider: Adobe Systems Software Ireland, 4-6, Riverwalk Drive, Citywest Business Campus, Brownsbarn, Dublin 24, D24 DCW0, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://business.adobe.com/de/products/analytics/adobe-analytics.html; Privacy policy: https://www.adobe.com/de/privacy.html. Basis for third country transfers: Data Privacy Framework (DPF).

Google Analytics: We use Google Analytics to measure and analyze the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analysis information to a device in order to recognize which content users have accessed within one or more usage processes, which search terms they have used, accessed them again, or interacted with our online offering. The time of use and its duration are also stored, as are the sources of users who refer to our online offering and technical aspects of their devices and browsers.
Pseudonimous profiles of users are created with information from the use of various devices, and cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for any further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy; order processing agreement: https://business.safety.google/adsprocessorterms/; basis for third country transfers: Data Privacy Framework (DPF); possibility of objection (opt-out): opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).

Jetpack (WordPress Stats): Jetpack offers analysis functions for WordPress software; service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; legal basis: consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR); Website: https://automattic.com; Privacy policy: https://automattic.com/privacy. Basis for third country transfers: Data Privacy Framework (DPF).

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because it could, for example, make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The latter may in turn be used to place advertisements within and outside the networks that presumably correspond to the interests of users. Cookies are therefore usually stored on users‘ computers in which the user behavior is stored.

rtained and the interests of the users are saved. In addition, data can also be saved in the user profiles regardless of the devices used by the users (especially if they are members of the respective platforms and are logged in there).

For a detailed description of the respective processing forms and the objection options (opt-out), we refer to the data protection declarations and information of the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Types of data processed: contact details (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information concerning them, such as details of authorship or time of creation). Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: communication; feedback (e.g. collecting feedback via online form). Public relations.

Storage and deletion: deletion in accordance with the information in the „General information on data storage and deletion“ section.

Legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing processes, procedures and services:

Instagram: social network, enables the sharing of photos and videos, commenting on and favorite posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third country transfers: Data Privacy Framework (DPF).

Facebook pages: Profiles within the social network Facebook – Together with Meta Platforms Ireland Limited, we are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called „fan page“). This data includes information about the types of content users view or interact with or the actions they take (see „Things you and others do and provide“ in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language preferences, cookie data; see „Device information“ in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under „How do we use this information?“, Facebook also collects and uses information to provide analytics services, so-called „Page Insights“, to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook („Information about Page Insights“, https://www.facebook.com/legal/terms/page_controller_addendum), which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the responsible supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the „Information about Page Insights“ (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint controller is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF).

TikTok: Social network

erk, enables the sharing of photos and videos, commenting and favorite posts, sending messages, subscribing to accounts; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.tiktok.com. Privacy policy: https://www.tiktok.com/de/privacy-policy.

YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Privacy policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff.

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as „third-party providers“). These can be, for example, graphics, videos or city maps (hereinafter referred to uniformly as „content“).

Integration always requires that the third-party providers of this content process the IP address of the users, since without an IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and can contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and other information about the use of our online offering, but can also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Types of data processed: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved); inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. textual or visual messages and contributions as well as information relating to them, such as information on authorship or time of creation); location data (information on the geographical position of a device or person). Event data (Facebook) („Event data“ is information that is sent to the provider Meta, for example, via meta pixels (whether via apps or other channels) and relates to people or their actions. This data includes details of website visits, interactions with content and functions, app installations and product purchases. The event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as written comments, login information and contact information such as names, email addresses or telephone numbers. „Event data“ is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted.)

Affected persons: Users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online offer and user-friendliness; profiles with user-related information (creation of user profiles). Marketing.

Storage and deletion: Deletion as described in the „General information on data storage and deletion“ section. Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods

testicles are stored on users‘ devices for a period of two years.)

Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR). Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR).

Further information on processing procedures, methods and services:

Facebook plugins and content: Facebook social plugins and content – This can include, for example, content such as images, videos or texts and buttons that users can use to share content from this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of „event data“ that Facebook collects or receives during a transmission using the Facebook social plugins (and content embedding functions) that run on our online offering for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook („Controller Addendum“, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement („Data Processing Terms“, https://www.facebook.com/legal/terms/dataprocessing), the „Data Security Terms“ (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses („Facebook EU Data Transfer Addendum“, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third country transfers: Data Privacy Framework (DPF).

Google Fonts (obtained from Google Server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and consideration of possible licensing restrictions. The provider of the fonts is informed of the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted that is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA – When visiting our online offering, users‘ browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with Google Fonts Cascading Style Sheets (CSS) and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referring URL (i.e. the web page on which the Google font should be displayed). IP addresses are neither logged nor stored on Google servers, and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referring URL). Access to this data is a

Restricted and tightly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. The Google Fonts Web API requires the user agent to match the font that is generated for the specific browser type. The user agent is logged primarily for debugging purposes and is used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referral URL is logged so that the data can be used to maintain production and generate an aggregated report on the top integrations based on the number of font requests. According to Google, it does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 Letter f) GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). More information: https://developers.google.com/fonts/faq/privacy?hl=de.

Google Maps: We integrate the service’s maps „Google Maps“ by Google. The data processed may include, in particular, users‘ IP addresses and location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 Letter a) GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy. Basis for third country transfers: Data Privacy Framework (DPF).

Instagram plugins and content: Instagram plugins and content – This may include, for example, content such as images, videos or text and buttons that users can use to share content from this online offering within Instagram. – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt during a transmission (but not the further processing) of „event data“ that Facebook collects using Instagram functions (e.g. content embedding functions) that run on our online offering or receives during a transmission for the following purposes: a) displaying content and advertising information that corresponds to the presumed interests of users; b) delivering commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook („Controller Addendum“, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement („Data Processing Terms“, https://www.facebook.com/legal/terms/dataprocessing), the „Data Security Terms“ (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses („Facebook EU Data Transfer Addendum“, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: legitimate interests (Art. 6 Para. 1 Clause 1 lit. f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://privacycenter.instagram.com/policy/.

YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data

a Privacy Framework (DPF). Opt-out option: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.

YouTube videos: Video content; YouTube videos are embedded via a special domain (recognizable by the „youtube-nocookie“ component) in the so-called „extended data protection mode“, which means that no cookies are collected on user activities in order to personalize video playback. Nevertheless, information on user interaction with the video (e.g. remembering the last playback point) can be stored; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 Clause 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy. Basis for third country transfers: Data Privacy Framework (DPF).

Vimeo video player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://vimeo.com; Privacy policy: https://vimeo.com/privacy; Order processing agreement: https://vimeo.com/enterpriseterms/dpa. Basis for third country transfers: Standard contractual clauses (https://vimeo.com/enterpriseterms/dpa).

Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke

Comments

When visitors write comments on the website, we collect the data displayed in the comment form, as well as the visitor’s IP address and the user agent string (which identifies the browser) to help detect spam.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The privacy policy of the Gravatar service can be found here: https://automattic.com/privacy/. After your comment has been approved, your profile picture will be publicly visible in the context of your comment.

If you write a comment on our website, this may be consent to store your name, email address and website in cookies. This is a convenience feature so that you do not have to re-enter all this data when you write another comment. These cookies are stored for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will set some cookies to save your login information and display choices. Login cookies expire after two days and display choices cookies expire after a year. If you select „Keep me logged in“ when you log in, your login will be maintained for two weeks. When you log out of your account, the login cookies will be removed.

When you edit or publish an article, an additional cookie will be saved in your browser. This cookie contains no personal data and simply refers to the post ID of the article you just edited. The cookie expires after one day.

Embedded content from other sites

Posts on this site may include embedded content (e.g. videos, images, posts, etc.). Embedded content from other websites behaves exactly as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking services, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Note: This translation is intended to provide a general understanding of the original German GTC document and does not have legal binding. For precise and binding information, please refer to the original German document.